Viral Franchise Marketing
Viral Franchise Marketing is a niche market that takes the concept of “viral marketing” and partners it with the entrepreneurial spirit.
Viral Marketing refers to marketing techniques that use preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives, such as product sales through self-replicating viral process.
Viral Marketing has been described as a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.
Viral promotions may take the form of video clips, interactive Flash games, e-books, brandable software, images or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
The concept of Viral Franchise Marketing is a niche market that pairs the entrepreneurial spirit with the viral marketing concept. This is where Viral Marketing is used to market franchise companies.
